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Showing posts from April, 2017

Website or Mobile App: Which is better for Your Business?

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A most exciting innovation of our time has been the smartphone apart from the internet of course. This has changed the way we talk with each other. In a fast paced world, the shape of doing business has changed to digital. Whether you are a social networking giant or a niche content provider of things like job search or copyright free photos , etc, you must have witnessed this change.   Many startups and companies like social networking sites or e-commerce providers run a healthy business on their websites. But, can having a mobile application or app give your business an edge?   Here are some points to consider: Save time and effort to create an app and connect your brand with the public. Inform your customers or potential clients about product launches, promotions, competitions instead of spending more time and extra effort in writing emails. For example, you can inform about a music competition or direct them towards latest bollywood music online .              

Music Mania Resumes as Sabakuch Symphony 2017 Returns for Level 2

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After hosting a successful first level of  Sabakuch Symphony 2017 , India’s first online music competition is ready to roll with Level 2. This comes as great news for the online listeners and especially for the 30 talented participants who rocked the music tides with their performances in Level 1 and made it to the next round. The participants can begin showcasing their talent in two categories – Artists/Singers and Bands/Instrumentalists by uploading their  latest music songs  as original tracks, from April 27, 2017, onwards. Remember, only original compositions or tracks shall be eligible for Level 2 and duplicity of uploading the same tracks in Level 2 will lead to disqualification/reduction in votes. The other important dates regarding Level 2 and rest of the competition are as follows: 27 th  April, 2017 – Begin Upload of your songs 8 th  May, 2017 – End of Song Upload 11 th  May, 2017 – Voting Closes for Level 2 12 th  May, 2017 – Result Announcement for Level 2 at 4

Life in a Viral World

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Did you wake up this morning with a message flashing on your mobile phone, telling you of a video or a meme that has gone viral? Viral messaging has become an online marketing phenomenon. Most likely because: a)        It is cost-effective with a really fast response time b)       It hits you at all emotional levels c)        It enables active participation of consumers instead of being passive receivers of information on mediums like radio or television The trick usually deployed by the marketing agencies includes timely choosing of topics to make viral. For example, it could be a music store online or a mp3 song that could go viral for its content. The agencies combine the message they want to send with an ongoing national or international agenda or topic of conversation. Another example of this technique would be of a famous Indian butter brand that quite often captures the mood of the country in its cartoon ads which then become viral. Many viral messa

How to Get the Best Out of Social Networking

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If there is one thing that you can’t run away from these days, is the social media. It’s all around you in the form of likes, favorites, shares and of course the viral memes and GIFs.   But is this the maximum fun that the best social networking sites in India can deliver? Well, not really. Social networking is a great medium to enhance your personality, your relationships and of course your business. So, by following just some vital points you can derive the best out of this medium. Keep your profile up to date by putting fresh and innovative content. If you are innovative with your posts, the public will automatically follow you. Your content could be for anything simple such as movie reviews or helping people find high resolution wallpaper , but it needs to be different than what others are offering in terms of the solution. If you are someone who is in marketing or wants to promote their business, then start developing relationships based on integrity a