Unleash Your Business Potential with Social Marketing
Over the last 70 years of India’s independence, the country has made great strides in information technology sector. India is a hub of IT industry in the South Asian region and is home to the best social networking sites . However, there are still areas like; health, nutrition, literacy, employment; where this nation quickly needs to develop to catch on with the advanced nations. HOW DOES SOCIAL MARKETING COME IN HERE? Well, social marketing is not a new concept. It targets individual consumers to ‘’CHANGE THEIR BEHAVIOR’’. For instance, creating awareness about listening and buying legal bollywood music online instead of downloading them illegally It remains a frequently applied ‘approach’ to communication for development, particularly in creating – a.) Brand Awareness, and b .) B usiness Startups WHAT ARE ITS GOALS? The ultimate goal of social marketing is to induce behavioral change among individuals through messages, thro...