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In less than a decade, social media has become an extension of our lives. Whether it is an international site like Facebook, or an Indian product like Sabakuch, over 2 billion people use them for social media marketing tools. Social Media has become a must-learn field for marketers who can directly contact the customers and make business relationships. Maintaining your brand or domain’s presence is not easy. However, with the right tools a lot can be achieved. Here are 5 social media marketing tools to try in 2018! Buffer With the help of social media schedulers, you can get some major relief to your head without having to worry. Staying active while   engaging with visitors feels like a breez e. A great thing about Buffer is that it supports all major social networking platforms. You can also add it as extension to Chrome browser to add articles or content from web. Upload your photos and videos or shorten the URL link for   Indian social netw...

  There is a saying that goes, ‘’look before you leap’’. Well, social networking websites can be a boon or a bane depending on how you handle it. In the race to connect with fans/followers and to advertise, many brands make mistakes on   Indian Social networking sites . These errors cause a negative impact on the brand and affects their business. Here are a few mistakes that brands and social media marketers must avoid on   Indian social networking sites . Avoid Being on Auto-Pilot Mode – Many up and coming startups think of running their company as flying an airplane. It’s not the same! So, stop posting same content on cross platforms and across social networking websites. Automation is a good thing if you use it wisely. However, publishing the same content on multiple platforms is no longer cool. Plus, you come off as lazy. This ad above shows the Indian telecom giant’s goof-up. Instead of asking people to hit ‘’+1” on Google Plus, i...

Over the past one decade a statement has become common in online world. Social Media is killing email – say the pundits of internet marketing who have been a witness to major changes in its form and usage. Gone are the days when people used to write emails to each other. It was then considered to be the ‘ modern form of letter writing’ . But within a few years all that changed. Global   social networking websites   such Facebook, LinkedIn, Sabakuch have almost eliminated the need for emails. Reasons Behind the “Killing” of E-Mail –  Emails are now mostly restricted for signing up on social sites or for office letters/applications. They have quite severely reduced in usage in informal conversations. Some of the factors behind the alleged ‘’killing of email’’ such as – longer time to write and send, spam messages in inbox, phishing and other viruses – are rather slowly taking people away from it. The Case of E-Mail Marketing Email Marketing utilize...