Life in a Viral World
Did you wake up this morning with a
message flashing on your mobile phone, telling you of a video or a meme that
has gone viral? Viral messaging has become an online marketing phenomenon. Most
likely because:
a) It is
cost-effective with a really fast response time
b) It hits
you at all emotional levels
c) It
enables active participation of consumers instead of being passive receivers of
information on mediums like radio or television
The trick usually deployed by the
marketing agencies includes timely choosing of topics to make viral. For
example, it could be a music store online or a mp3 song that could
go viral for its content. The agencies combine the message they want to send
with an ongoing national or international agenda or topic of conversation.
Another example of this technique would
be of a famous Indian butter brand that quite often captures the mood of the
country in its cartoon ads which then become viral.
Many viral messages can also help
people earn money through the sites that allow people to get paid for their
work. Among such place is an Indian website, Sabakuch.com that gives options to
its users to upload their music content on its music store online and get
paid if the web users like it and hear it.
Creating a product or content for
making it viral is a technique and a work of deep understanding of user
behavior. If someone wants to create a meme out of stock wallpapers, then that person must have a knowledge of what
kind of message he/she should use and also what kind of medium would be best to
propagate it.
So, hopefully, the next time you can
also create and share a piece of work with the whole online audience and go
viral with it.
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